NTT DATA at The Open

Discover the new exciting Data Experiences in The Open!

What's new

Organized by The R&A (The Royal and Ancient Golf Club of St. Andrews) in the U.K., The Open is one of the four major tournaments in professional golf. It has a 150-year long history, and golfers all around the world aspire to compete here. NTT DATA is an Official Patron of this world-class sporting event, and offers groundbreaking solutions for spectators to enjoy the competition in ways never before.

Driving Data Further

NTT DATA has been an Official Patron and IT Provider of The Open since the 142nd tournament (2013) held at the Muirfield Golf Links in Scotland.
In order to offer spectators the best experience possible in the midst of the global pandemic, NTT DATA has moved the Data Wall - an interactive digital sinage centerpiecing spectator engagement, online.

NTT DATA Experience

The COVID-19 pandemic has heavily impacted our lives, but at the same time brought about rapid progress in the field of online communication and digital technology.
Similarly, the NTT DATA Wall has shifted online this year to become the NTT DATA Experience, in order to adapt to the situation. 8 billion data points are analyzed and presented to fans through the Live Stream function, fully enriching the real-time online experience.
With the My Newsfeed function, fans can receive immediate curated updates regarding players, scores, shots taken, and other relevant news about their favorite players.
The NTT DATA Experience allows you to enjoy the British Open from all angles, recreating the on-site experience.

NTT DATA Experience will be released on July 15 at 9:30 BST.
Please access the following URL and have a look at The Open online.


The NTT DATA Wall is an interactive display providing a clear view of what's going on at The Open in real time. The graphical visualization reveals the hidden drama behind the numbers, bringing fans closer to the action. Golf fans can enjoy this new interactive experience, regardless of location.
The Data Wall has moved online in 2021.

Newscast Archive

Catch-up on NTT DATA's first ever sports newscast archive of The Open.
We will take you behind the scenes of one of the world’s most prestigious golf events, including a tour of the historic Royal St. George’s Clubhouse with John Espley, Head of Partnerships at The R&A. We’ll also be sharing some exclusive insights from Tom Winstanley, CTO at NTT DATA UK, on how we are taking fan engagement to the next level at this year’s event for fans all over the world.

Other Newscasts are available here.


NTT DATA is delighted to be awarded the following: BT Sport Industry Awards 2018, 2019, 2020, and German Innovation Award 2020.
These awards represent a significant achievement for NTT DATA, and NTT DATA Digitization for The Open Championship.

NTT DATA & The Open is proud to be chosen as the winner of the Experiential Marketing Award for the BT Sport Industry Awards 2020.

The BT Sport Industry Awards are the largest commercial sports awards in the world.

For more information about the event, visit www.sportindustry.biz/awards

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